3 Big Rules to Follow When Advertising to Children

Advertising is a fairly straightforward process. That is until it’s necessary to connect with younger generations.  Especially preteens, or little kids.  Mature audiences usually have collective attitudes and expectations which can be appealed to directly.  On the other hand, children have unique and sometimes unpredictable interests.  This essentially means that advertising to children is most effective when done from a broad-based approach.

Messaging Needs to be Socially Responsible:

Digital Content Marketing Specialist Mike Templeman explains, “Kids are a difficult demographic to market to, largely because public opinion and mainstream media so often focus on advertising’s negative effects on children. Nonetheless, kids are an important demographic; and to some companies, an essential marketing target. The solution, then, is to discover ways to market and monetize to kids ethically.” Here are a few quick tips on practical youth-oriented marketing strategies:

      I.        Use Color-Coding:

On a psychological level, children respond with more enthusiasm to visual cues and stimulation.  This basically means that pigmentation should be coordinated when advertising to kids.  Color-coding products or ads are a great way to ensure that children feel excited when marketed to.

    II.        Practice Style Over Substance:

Most children lead simple sheltered lives, absent of any thought-provoking responsibilities.  Appealing to their reason or intellect when advertising is, therefore, less engaging than creating a spectacle.  When advertising to kids, don’t hold back on the eye-candy.

   III.        Incorporate Mascots or Icons:

Children derive a lot of amusement from animated characters.  And this is something that advertisers can take advantage of through symbolic mascots.  Affiliating a brand or product with an iconic mascot gives children an opportunity to anthropomorphize whatever is being advertised to them.

Conclusion:

Marketing to children is all about prioritizing social responsibility.  Because at the end of the day, kids are a vulnerable demographic in society. But regardless of what’s being advertised, or whatever message is being conveyed, companies can’t go wrong by keeping things simple, cheerful, and relatable. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, health and wellness, bettering your relationships, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.