4 Recommendations on How to Use Modern Marketing Strategies to Connect with Older Generations

  The Internet is such an innovative technology that most advertisers have the same assumption about it.  That it’s used by young people.  Even though there’s some truth to this statement, the Internet still has a substantial number of older users.  A broad-based approach is necessary when marketing to senior citizens.  Specifically, older people are less likely to respond to the same types of appeals which energize younger people.

Older Demographics Need Unique Messaging:

Author Stella Morrison cautions that “Today's marketers often place a great deal of focus on reaching Gen Z and millennials through organic and paid content on social media. But what about Gen Xers and baby boomers? If you're trying to reach an older demographic, don't make the mistake of thinking they're not online at all.” Here are a few quick tips on how to effectively target older audiences with modern marketing techniques:

1.    Use Age-Appropriate Language:

Young Internet users like to communicate with slang, buzzwords, and coded speech.  On the other hand, older generations don’t have the time or interest in using complicated language.

2.    Use Nostalgic Imagery and Themes:

Younger Internet users are intrigued by futuristic and mysterious imagery.  On the other hand, older generations prefer to see what’s familiar and traditional.

3.    Simplify Transactions and Interactivity:

Digital technology can be complicated and confusing.  Especially when processes involve numerous steps.  If you’re going to produce or advertise a solution for older generations, make sure to eliminate the need for exertion.  Both mental, and physical.

4.    Stay Away from Scare-Tactics:

Preying on people’s fears is a go-to strategy for many advertisers in business.  But thanks to their life experience, older generations tend not to respond well to hysterics.  Optimism is more likely to appeal to older demographics than pessimism.

Conclusion:

Advertising to demographics is more effective when consideration is given to their aggregate personalities.  Younger audiences might prefer to see fast-paced messaging, but older audiences appreciate practical messaging.  Being down-to-earth is the best way to win the approval of older audiences online. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, health and wellness, bettering your relationships, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.