4 Ideas on How to Coax Customers into Sharing Positive Reviews About Products/Services

  Businesses live and die by their reputations.  Which is precisely why companies should actively seek to create glowing reputations.  In a world dictated by online business and e-commerce, professional reputations rely heavily on customer reviews.  The more positive reviews a business receives from customers, the more their profile becomes elevated.  Good reviews are an indirect way of engineering and channeling customer traffic.

Word of Mouth is a Powerful Way to Advertise:

Marketing Strategist Smith Willas suggests that, “Very good (or bad) reviews have a way of quickly spreading. Encouraging consumers to review your company is an easy way to expand your brand’s reach. When people have good things to say, they are also more likely to share their reviews on more sites. Even on an individual level, having positive reviews can help push further reviews.” Here are a few quick tips on how to cultivate good reviews from customers:

1.    Provide an Exceptional Customer Experience:

Customers barely remember what happens during a transaction.  But they do remember how a transaction makes them feel at the end of the day.  Delivering a great customer experience creates memories that inspire positive reviews and recommendations.

2.    Follow-Up with Customer Enquiries Efficiently:

Regardless of whether they’re asking for something important or unimportant, always attend to customer inquiries courteously.  Customers who have their questions answered are customers who will struggle to complain.

3.    Reward Customers for Sharing Affirmative Reviews and Opinions:

Positive reinforcement is a simple way of encouraging people to be complementary in reviews.  Even gestures as simple as discounts, prizes, or raffles can trigger generous flattery in customer reviews.

4.    Generously Publicize Positive Reviews and Endorsements:

Positive customer reviews should be celebrated and shared.  Specifically, because people like to mimic sentiment.  The presence of one positive point-of-view can trigger a domino effect of confirmation from others with a similar experience.

Conclusion:

When it comes to generating positive reviews, it’s important to remember one main principle.  The proof is in the pudding.  Companies that deliver excellent products or customer-service, automatically attract goodwill and good reviews from satisfied clients. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.