4 Social Attributes to be an Effective Communicator in Business

How to be a good communicator?

Strong interpersonal communication is a skill that’s essential to entrepreneurship. Especially when it comes to leadership. When leaders understand how to communicate well, it positions them ideally to transact without setbacks. Not only do strong communication skills foster good relationships, but they create a business climate which is stable.

Deal-Making Depends on Communication

Business Expert Nina Solis suggests that, “Communication is obviously necessary to do any kind of business. You communicate with customers, employees, suppliers, other businesses, and the community at large. Communication is key when it comes to building strong relationships, and will ultimately benefit your business.”

Here are a few important benchmarks of effective business communication:

1) Persuasion

Business is all about convincing other people to follow a call-to-action.  You’re either convincing them to buy a product, convincing them to trust a brand, or convincing them to do something else that pertains to an enterprise.  Strong persuasiveness is key to attracting patronage or investment.

2) Intuition

If you’re going to interact with somebody for business reasons, it’s important to understand what they’re like. Knowing your audience makes it possible to appeal to their interests. Which is exactly why intuition enhances communication in business.

3) Intellect

It is virtually impossible to sell a product without projecting competence to customers.  Know your numbers, know the facts, and know the product you’re selling.  The more knowledgeable a communicator is, the more good-faith they inspire in clients.

4) Charm

Communication in business is all about winning hearts and minds.  The more a company or a product can command the affection of its customers, the more brand loyalty begins to cement. Putting a smile on a customer’s face is the first step towards being able to sell them on an idea.

Conclusion

Good communication in business is a balancing act between art, and science.  On one hand, it’s necessary to cater to the emotions of an audience.  On the other hand, it’s also necessary to cater to their transactional needs.  If an entrepreneur can master the synergy between these two approaches, ultimate success is inevitable.

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