5 Reasons Why Businesses Shouldn’t Underestimate the Possibilities of Email Marketing

Marketing strategies today tend to be heavily focused on social media.  While there’s nothing necessarily wrong with this approach, social media marketing tends to happen at the expense of email marketing.  This is unwise.  Especially because email marketing is done the right way can cost-effectively produce tremendous results.

Email marketing is King:

Marketing/E-Commerce Expert Jimmy Rodela explains that “Among marketing channels, email marketing has yielded the highest return on investment (ROI) for the past 10 years. It also has the highest conversion rate (66%) for purchases made in response to promotional messages. For every dollar spent on email marketing, you can earn up to $44, with almost 4.3% of shoppers buying from these campaigns.” Here are a few quick reasons why email marketing should be a universal mainstay of business strategies:

1.    It Generates Customer Enthusiasm:

Many customers actually enjoy getting emails from brands.  This is because emails feel like direct customer service.

2.    It’s an Affordable Marketing Technique:

Unless a company is using sophisticated systems, the costs associated with sending emails are almost zero.  Email blasts can be executed with minimal effort.

3.    It has Potentially Limitless Outreach:

Not everybody who uses the Internet is active on social media, but there’s a 100% guarantee that everybody who uses the Internet has an email address.  The hypothetical upside represented by this fact is huge.

4.    It Allows for information-dense Outreach:

Emails can be as long as companies need them to be.  Even in situations where long emails are sent, loyal customers are always willing to read through entire messages.

5.    It Creates Opportunities for Personalized Feedback and Interaction:

Emails aren’t like broadcasted messages which reach out to large crowds at the same time.  Emails go straight to a recipient’s inbox where they can be read in total privacy.  This convenience makes it possible to compose messaging which is detailed or tailor-made for individual customers.

Conclusion:

Email marketing might feel old-fashioned or outdated, but that has nothing to do with the fact that it’s effective.  A well-planned email strategy can work wonders for customer outreach.  If a business wants to advertise with efficiency, email marketing should never be declined. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, health and wellness, bettering your relationships, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.