5 Ineffective Buzzwords that Shouldn’t Be Used When Doing Sales

What words shouldn't use in sales?

Have you ever listened to an ad, or a sales pitch, and been completely turned off by how cheesy it was?  The main reason was probably because of wishy-washy, or overused buzzwords.  A lot of times when businesses market their products, they fall into a trap of doing things the way everybody else does things.  This can have the unintended consequence of coming across as unoriginal.  Using corny buzzwords in sales is bad because it pushes customers away instead of captivating them.

Imagination is a Sales-Person’s Best Friend

Researchers with the Oxford College of Marketing explain that, “Sales play a key role in building loyalty/trust between customers, and businesses. Trust and loyalty are the main reasons why a customer would choose to recommend your company to a friend, or family member, or to even write a great review online.” This means that the way businesses communicate with customers should inspire enthusiasm, as opposed to disgust.

Here are a few overused buzzwords to avoid in modern sales/marketing:

1) Satisfaction Guaranteed!!!

This phrase is easily one of the most recited slogans in all of marketing.  It’s especially popular with Broadcast-TV infomercials.  If you want your product to look like a relic from the 90s, this is the slogan for you.

2) Sexy

A lot of companies that try to impress young adults resort to labeling their products as sexy.  Unfortunately, this adjective is so heavily mentioned that it’s lost all of its edgy seductive charm.

3) Revolutionary

Sometimes companies want to brand a product as innovative.  And the go-to word for this is to say revolutionary.  The problem is that calling a product revolutionary tends to exaggerate how good it is.  Basically ensuring that customers will be disappointed with their purchase.

4) Once-in-a-Lifetime Opportunity

Describing a product in these terms places a lot of urgency in the customer’s mind.  But this is once again another buzzword/phrase that’s likely to over-sell, yet under-deliver.

5) Low-Low Price

Selling something at a low-low price might have been intriguing in the past, but customers are so used to hearing this promise that it doesn’t even catch anyone’s attention anymore.

Conclusion

If you’re trying to sell something, there should be one underlying concept that guides your communication. Magnetism.  Everything you say should attract the customer, more than it repels them.  And all of this starts with ditching buzzwords that every Tom, Dick and Harry uses without a second thought.

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