5 Strategies that Make it Easier to Set Up a Practical Company Website

Guidelines to create a Company's Website

If there’s one thing to be learnt from the coronavirus pandemic, it’s that companies need effective digital strategies to remain competitive.  Especially with respect to website-management and design.  It’s one thing to have an online presence through company websites, but it’s another thing to curate these websites in a way that achieves company objectives.  Not only can good website-design facilitate sales, it provides an efficient platform to articulate company values.

The Internet Isn’t the Future Anymore, It’s the Present:

Tech Expert Taylor Eide advises that “official websites serve as windows into a company; thus, they need to exude trust and credibility. Otherwise you run the high risk of handing your potential customers over to your competitors with better designed websites… Your website is a magnet for judgement — and this judgement isn’t limited to the website itself — it carries over into the way users perceive the company as a whole.”

Here are a few best practices to follow when designing company websites:

1) Give People Eye-Candy

One simple truth about people is that everyone loves a spectacle.  Everyone wants to be entertained and aroused by vivid and exciting imagery.  If you want to design a good website, don’t be stingy with visual media.

2) Keep Things Simple

When trying to capture people’s attention, quality is often more important than quantity.  Minimalistic page design often achieves more user-engagement than cluttered interfaces.

3) Test How Long it Takes to Load

Instead of assuming everything is running smoothly just because your web site is live, do frequent test runs to simulate the user experience.  If your website is going to be used mainly on mobile devices, make sure it loads quickly on cell phones/tablets.  If your web site is going to be used on computers, make sure it loads quickly on PCs.

4) No Typos

The quickest way to lose credibility in the eyes of a critical audience is to make formatting mistakes.  Read through all of the text on your website to make sure it sounds good. 

5) Provide Assisted Navigation

If your website is being used to facilitate a wide array of information, use design features which make it easier to explore the website.  Use things like Title Menus, FAQ Pages, Descriptive Captions, Tutorial Videos and so on.

Conclusion

Company websites have become so commonplace that it’s easy to overlook their potential for versatility. Businesses place a lot of emphasis on social media these days, when the fact remains that websites can still achieve customer engagement at scale.  It’s just a matter of coordinating websites in a sensible way.  Design them to be eye catching, easy to navigate, and convenient.  If you like what you just read from our blog, you’ll love the various informative courses, workshops and events listed on our websites and social media. Whether you’re interested in personal development, or overall improvement of your business, give us a call at 1 (888) 823-7757 to find out how The RISE Academy can help you break past your daily struggles and start soaring in success. For business development coaching by Richard Martinez, call at 626-202-2291 or follow us on Facebook and Instagram.

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