Looking To Boost Social-Media Mentions as a Business? These 5 Techniques Are Terrific

Social media is a multifaceted branding mechanism.  On the one hand, companies can advertise to consumers simply by participating in social media.  On the other hand, companies can observe consumer habits and measure sentiment by analyzing statements made on social media.  This is where cultivating social-media mentions comes into play.

The Social Media Rumor-Mill is Strong:

Digital Marketing Manager Chloe West explains, “Social mentions include any mention of your business on social media. It’s important to remember this doesn’t only include the mentions that tag your business. There are tons of conversations about your brand on social media that you aren’t receiving notifications for. Mentions are important because when people talk about your brand, they’re spreading the word that it exists.” Here are a few quick tips on how to trigger and expand social-media mentions:

1.    Use Customer-Service to Facilitate Mentions:

Social-media mentions can be allowed to happen organically, or they can be nudged into prevalence.  A good way to get people talking about a brand is to offer customer service on social media.  Online customer service effectively guarantees that a company gets mentioned as long as someone needs help.

2.    Create Multilingual Posts:

Multilingual social media posts automatically expand the customer base being tapped into. Doing this combines monolingual and bilingual people into one big target market. A target market that will mention a company in numerous demographic contexts.

3.    Predict When Audiences Will Be Online:

Good timing is necessary for effective social media marketing. Responding to mentions when users are likely to be online creates real-time engagement. And real-time engagement is ideal for brand recognition online.

4.    Collaborate with Influencers:

Influencers are powerful gatekeepers on social media. They have the ability to dictate viral engagement with large audiences of consumers. Endorsement from an influencer can generate millions of instantaneous mentions.

5.    Use High-Quality Visuals:

Social media is all about eye candy. Users are more responsive to stunning, high-definition visuals. When visuals on content are pristine, feedback and mentions are more likely to be favorable.

Conclusion:

Social-media mentions are potent. Especially because under the right circumstances, they can multiply and spread exponentially.  Carefully orchestrated waves of mentions can translate into large-scale advertising that would cost a fortune under any other channel of marketing. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, health and wellness, bettering your relationships, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.