Marketing to Demographics: 6 Ways to Be Gen Z-Friendly in Business

  If there’s one surefire way to succeed at marketing and advertising, it’s keeping up with demographics.  And one demographic in particular that’s poised to gain prominence in the foreseeable future is Generation Z (Gen Z). Gen Z is an important age group to pay attention to.  Mainly because as a whole, this generation is on the verge of peak purchasing-power, and socio-economic independence.

Gen Z is in a League of Its Own:

The Pew Research Center explains that, “Born after 1996, Generation Z represents the leading edge of the country’s changing racial and ethnic makeup. A bare majority (52%) are non-Hispanic white – one-in-four Gen Zers are Hispanic, 14% are black, 6% are Asian and 5% are some other race or two or more races. Gen Zers are less likely to drop out of high school, and more likely to be enrolled in college. Their views on life mirror those of Millennials in many ways. However, there are places where this younger generation stands out as having a somewhat different outlook.” Here are a few examples of how to connect with Gen Zers through marketing:

1.    Use Direct, Concise, and Relatable Messaging:

Gen Zers are people who’ve spent their entire lives in an information-rich society. They have so many sources of information pulling for their attention that it’s unusual for them to dwell on just one form of media for long stretches of time.

2.    Avoid Embellishments and Extravagance:

Gen Zers are people who spent their teenage years coming of age through the after-shocks of the 2008 recession. This harsh economic climate conditioned Gen Zers to idealize simplicity over excess.

3.    Create Appealing Visuals on Messaging:

Gen Zers are people who’ve been exposed to more sophisticated cinematography and visual effects in art than any generation that has ever lived. Visual aesthetics in any media they consume have to be state-of-the-art.

4.    Be Internet/Social Media Savvy:

Gen Zers are people who grew up using computerized technology with unlimited processing power. Their ability to learn, adapt, and master information technology is instinctive.

5.    Collaborate with Influencers:

Influencer culture plays a big role in how Gen Zers participate in social media. Influencers have the ability to dictate what Gen Zers like, dislike, and consume.

6.    Practice Political Correctness:

Gen Zers are people who take equality, diversity, and social justice very seriously. Being inclusive with messaging/policies is endearing to Gen Zers.

Conclusion:

Reaching out to Gen Zers requires contemporary, forward-thinking.  Especially in light of the fact that Gen Z is a highly educated age group, with values centered on universal equality. Gen Zers are people who’ve spent their whole lives immersed in digital technology.  So they’re more likely to respond to modern ideas which advance social progress. If you like what you just read from our blog, you’ll love the various informative courses, workshops, and events listed on our websites and social media. Whether you’re interested in personal development, or the overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how Richard Martinez can help you break past your daily struggles and start soaring in success.